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The Brooklyn Mirage - CityFox & GroVert Vertical Planters


   Cityfox, a label based in Zurich, Germany has been bringing its events and artists to 

the New York area since 2012. Cityfox transformed one of Brooklyn's hidden warehouse 

and desolate venue into a new world for underground dance music lovers. When Cityfox

announced its first event to take place at its latest venue it was located in East 

Williamsburg which had a lovely view overlooking the cities of Brooklyn 

and Manhattan. It was a multi-level venue which had spaces outdoors for the 

afternoon, and indoor for the late evening. The event was on July 4th and lasted until 

the early morning hours of July 5th.

The Brooklyn Mirage was described as an urban oasis, and it was 

definitely a refreshing and colorful sight in the middle of dusty, industrial Bushwick.

An ambitious project from New-York-via-Zurich promoters Cityfox and their parent 

company Reynard Productions. The Brooklyn Mirage is a gigantic indoor/outdoor 

venue that was around only till late-September—before it disappeared for good. Even

before the doors opened, it was already getting buzz as one of summer's biggest arrivals. 

For the daytime portion of the party, everything happened in their outdoors courtyard, 

where the walls were lined with faux cement designs replicating some kind of ancient, 

lost temple. Imported foliage cascaded down the walls from artfully placed (GroVert) 

vertical planters and palm trees were installed, adding much needed greenery to its 

urban local. In the evening as the night cooled and the music heated up the mood grew 

from the combination of techno sounds and the dazzling light display from Oxygen 


Reynard Productions, the company behind New York's CityFox party series, has always 

had an ambitious streak. Applying music, innovative design with living art to create the 

stuff of nightlife legend: establishing a massive pop-up club and outdoor venue, The 

Brooklyn Mirage, had opened and ran from July 4th to September 26th providing 

complete entertainment to so many; then to live up to its name and disappear at 

summers end.


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