Posted on 13th Jan 2016
Cityfox, a label based in Zurich, Germany has been bringing its events and artists to
the New York area since 2012. Cityfox transformed one of Brooklyn's hidden warehouse
and desolate venue into a new world for underground dance music lovers. When Cityfox
announced its first event to take place at its latest venue it was located in East
Williamsburg which had a lovely view overlooking the cities of Brooklyn
and Manhattan. It was a multi-level venue which had spaces outdoors for the
afternoon, and indoor for the late evening. The event was on July 4th and lasted until
the early morning hours of July 5th.
The Brooklyn Mirage was described as an urban oasis, and it was
definitely a refreshing and colorful sight in the middle of dusty, industrial Bushwick.
An ambitious project from New-York-via-Zurich promoters Cityfox and their parent
company Reynard Productions. The Brooklyn Mirage is a gigantic indoor/outdoor
venue that was around only till late-September—before it disappeared for good. Even
before the doors opened, it was already getting buzz as one of summer's biggest arrivals.
For the daytime portion of the party, everything happened in their outdoors courtyard,
where the walls were lined with faux cement designs replicating some kind of ancient,
lost temple. Imported foliage cascaded down the walls from artfully placed (GroVert)
vertical planters and palm trees were installed, adding much needed greenery to its
urban local. In the evening as the night cooled and the music heated up the mood grew
from the combination of techno sounds and the dazzling light display from Oxygen
Eventworks.
Reynard Productions, the company behind New York's CityFox party series, has always
had an ambitious streak. Applying music, innovative design with living art to create the
stuff of nightlife legend: establishing a massive pop-up club and outdoor venue, The
Brooklyn Mirage, had opened and ran from July 4th to September 26th providing
complete entertainment to so many; then to live up to its name and disappear at
summers end.